Top 10 SERP Tracking Tools for 2023

Why is Rank Tracking Essential?

SERP tracking tools play a crucial role in helping you gauge your performance in search engine rankings. While many SEO tools come equipped with their own SERP trackers, they can vary significantly.

These disparities often hinge on the depth of analysis provided by the SERP tracking software, the frequency of updates, and their user-friendliness.

For seasoned SEO professionals, the anxiety brought on by a new algorithm update is all too familiar. In the wake of such updates, it becomes imperative to swiftly assess your standing.

If your rankings on the SERP (Search Engine Results Page) have dropped, you need to be alerted promptly. Armed with this information, you can tailor your content to align with search engine preferences, ensuring continued visibility and relevance.

However, with the multitude of SEO tools in the market, each claiming to offer the best SERP tracking capabilities, how do you make the right choice?

The question that arises is, ‘Which rank tracking tool is best suited for your needs?

Key Considerations for Selecting an Effective SERP Tracking Tool

Factors to Keep in Mind When Choosing the Right SERP Tracking Tool

While SERP tracking might seem straightforward at first glance – you need a tool to analyze search engines and report your ranking – there are several facets to consider. Here’s a breakdown of key factors to bear in mind when seeking the best SERP tracking tool:

1. Crawl Dates: Timely updates are crucial. A tool that doesn’t refresh rank tracking data frequently may not provide the information you need when it matters most.
2. Keywords Tracked: The number of keywords you need to monitor matters. If you have a small website, a more cost-effective solution may suffice.
3. Reporting Data: Assess what kind of data a tool provides for rank tracking. While many SERP tracking software can deliver current keyword rankings, if you require advanced historical data, you might need a more premium solution.
4. Target Search Engines: Consider the search engines your website competes on. While Google is predominant, it’s essential to have coverage for other platforms like Bing or Yandex if your site targets them.
5. Pricing: Even if you identify the best search engine ranking tool, it’s vital to align the tool’s cost with your budget.
6. Skill Level: Some tools, like AccuRanker, are comprehensive but may be challenging for beginners. In such cases, tools like the Mangools suite, while not as advanced in rank tracking, can be more accessible.
7. Additional Features: Many rank tracking tools come with extra functionalities like mention alerts and domain tracking.

Considering these factors, we’ve curated a list of the top rank tracking tools.

Top SERP Tracking Tools

Please note that the rank tracker tools listed below are part of comprehensive SEO tool suites, offering a range of functionalities. Our rankings are specifically focused on their rank tracking capabilities and their suitability for enhancing your affiliate site’s performance.

1 – SerpWoo: The Top SERP Tracking Tool

SerpWoo’s Robust Features: Comprehensive Keyword Tracking and Competitive Analysis

SerpWoo stands out for its rich array of features that empower SEO professionals to track individual keywords across different search engines and devices. It also enables the analysis of overall website performance and the combination of domain-keyword data. This versatility makes it a valuable tool not only for monitoring your own keyword rankings but also for dissecting your competitors’ strategies.

While SerpWoo’s interface may appear complex at first glance, it is designed to provide a comprehensive view of SERP (Search Engine Results Page) features, ensuring accurate representation of your search engine ranking position. Users can quickly adapt to the interface, making it user-friendly.

Additionally, SerpWoo offers a convenient alert system, allowing users to receive notifications when their tracked keywords experience fluctuations in rankings. The platform also provides robust API access, enabling seamless integration with other SEO tools.

Let’s talk pricing. SerpWoo offers a range of pricing options, starting at $49.95 and going up to $299.95 per month. The entry-level plan allows you to track up to 750 keywords monthly, which is quite substantial. SerpWoo also provides access to a keyword research tool, advanced SERP data reporting functionalities, and an Online Reputation Management (ORM) system for monitoring your brand’s mentions.

In summary, while SerpWoo may not be the most beginner-friendly tool, and its alerts system might require some mastering, it undoubtedly ranks among the top SERP tracking software available.

2 – SE Ranking: A Comprehensive SEO Suite with Impressive SERP Tracking

SE Ranking: A Comprehensive SEO Suite with Impressive SERP Tracking

SE Ranking is an all-in-one SEO tool equipped with an array of powerful features. Among its capabilities, you’ll find:

1. SERP Tracking: SE Ranking offers robust SERP tracking functionality.
2. Keyword Research and Generation: It provides tools for keyword research and generation.
3. Site Crawling and Auditing: SE Ranking includes site crawling and auditing tools.
4. Social Media Marketing: The platform offers social media marketing tools.
5. On-Page Content Enrichment: SE Ranking aids in optimizing on-page content.

One of SE Ranking’s standout qualities is its user-friendliness. Despite its extensive feature set, it boasts a relatively gentle learning curve. While aspects like site crawling, keyword research, and social media marketing are not the primary focus here, they are worth exploring.

It’s important to note that SE Ranking’s keyword research tool may not be as robust as some other dedicated tools. If in-depth keyword research is a top priority for your SEO efforts, you might want to consider alternative options.

In terms of SERP tracking, SE Ranking performs admirably. It allows you to analyze individual keywords, track historical data, and gain insights into your site’s SERP performance. These features are presented in easily navigable dashboards.

SE Ranking covers all major search engines, including Google, Bing, Yandex, and YouTube, making it a versatile choice for rank tracking.

Moreover, SE Ranking is budget-friendly, though its pricing structure can be intricate to navigate. Here’s a glimpse of its pricing tiers:

SE Ranking offers flexibility in the frequency of keyword tracking updates. For an annual subscription, you can opt for daily updates at $23 per month. However, if weekly updates suffice for your needs, you can subscribe for as low as $15 per month, allowing you to track 250 keywords.

We emphasize these pricing details to highlight the tool’s accessibility. It combines affordability with user-friendliness, making it an excellent choice for beginners in the realm of SERP checker tools. If you’re new to this field, SE Ranking is certainly worth exploring.

3 – AccuRanker: Unleashing the Power of SERP Tracking

AccuRanker stands out as a robust SERP tracking tool designed with seasoned SEO professionals and agencies in mind, particularly those managing multiple websites.

AccuRanker is confident in its capabilities, touting claims of being the “fastest” and “most accurate.” While verifying such assertions can be challenging, there’s no denying that AccuRanker delivers exceptional performance.

One of its standout features is on-demand SERP analysis. Even when you don’t explicitly request an update, AccuRanker conducts daily keyword ranking checks. This feature proves invaluable for busy SEO experts requiring real-time insights, especially when dealing with time-sensitive client needs.

Navigating the core functionalities for analyzing Google rankings is intuitive, offering an array of customizable metrics. You can explore search rankings based on various criteria, such as current position, historical data, or whether a keyword ranks within the top 500. These features are equally useful for competitive analysis.

What about reporting? AccuRanker excels in this department, catering to agencies with its advanced reporting capabilities. The tool provides a user-friendly drag-and-drop report builder, allowing you to generate custom reports using any available SERP tracking data.

Moreover, AccuRanker seamlessly integrates with other tools, offering APIs for essential platforms like Google Data Studio, Google Analytics, Databox, or Google Search Console.

While AccuRanker isn’t the most budget-friendly option, it doesn’t break the bank either. A subscription for tracking 1000 keywords comes in at $99 per month, with pricing scaling up as your keyword tracking needs grow. All subscription plans offer discounts for annual payments.

4 – Ahrefs: An SEO Powerhouse with a Few SERP Tracking Considerations

 

Ahrefs is undoubtedly a beloved tool in the SEO realm, frequently used for keyword research, backlink analysis, and web crawling by experts and Authority Hacker alike. However, when it comes to SERP keyword tracking, there are some aspects worth considering.

First, let’s explore the positives: Ahrefs’ interface and metrics are impressively organized. Navigating through SERPs is a breeze, offering quick insights into keyword rankings, average positions, and historical metrics. Moreover, it provides icons indicating Google SERP features present on each SERP, including featured snippets.

For advanced users, Ahrefs offers the ability to analyze intricate metrics such as CPC and the number of SERP features capitalized by a page, adding depth to your analysis.

However, there’s a catch – Ahrefs updates its search engine rankings every 5 to 7 days for the more affordable subscription tiers. While this is suitable for examining historical metrics and gaining a broad overview of your rankings over time, it might not be responsive enough for swiftly adapting to significant changes.

Now, let’s talk pricing. Ahrefs’ pricing plans range from $99/month for the basic version, which includes 500 keywords for the SERP tracker tool, to $999/month for an agency plan with more extensive features.

So, is Ahrefs the right fit for you? If you seek an all-in-one SEO tool with comprehensive capabilities beyond just SERP tracking, Ahrefs stands as a top choice. It boasts the second-largest web crawler globally, exceptional keyword research tools, and robust backlink research and site auditing features.

However, if your primary focus is on SERP tracking and you require more frequent updates, exploring alternative options on this list might be a wise move.

 

5- Serpwatch: Precision SERP Tracking for SEO Mastery

Serpwatch presents a compelling alternative to AccuRanker, targeting agencies with its comprehensive set of features that extend beyond simple rank tracking. A subscription to Serpwatch encompasses a wide range of capabilities:

1. SERP Analysis and Rank Tracking: Monitor your rankings with precision.
2. Keyword Analysis and Research: Dig deep into keyword performance.
3. White-Labeling Capabilities: Tailor reports and branding for your clients.
4. Customer Management: Streamline client interactions.
5. Extensive Report Generation: Easily generate detailed reports.

Serpwatch excels in providing advanced web ranking statistics, making it ideal for agencies that demand robust data while ensuring client satisfaction. Its ability to analyze keywords and domain-keyword combinations, offering current and historical ranking metrics, as well as comprehensive site breakdowns, sets it apart. You can also choose to update rankings hourly, with the default refresh rate set at 24 hours.

While Serpwatch excels in tracking your own rankings, it doesn’t offer a dedicated competition analysis dashboard. Nevertheless, its affordability, priced at just $29 per month for an annual subscription, makes it an attractive choice for agencies, offering 7500 keywords at this budget-friendly rate.

6 – Serpstat: Unveiling the Power of SEO Rank Tracking

Serpstat is an impressive all-in-one SEO suite that packs a punch with its diverse range of tools and features. In this comprehensive review, we explore Serpstat’s capabilities, benefits, and its suitability for various SEO needs.

Here’s a quick snapshot of what Serpstat brings to the table:

• Comprehensive web ranking data across multiple search engines.
• Robust keyword and competitor research capabilities.
• Advertising data and management tools.
• Thorough site audits and web crawling functionality.
• A wide array of APIs and integrations for seamless workflows.

Serpstat excels in the realm of rank tracking, allowing users to monitor specific SERPs, niches, or competitors. These tracking tasks can be executed in real-time or scheduled for convenience. Additionally, users can segment their analysis based on geographical locations, enabling precise tracking of performance in specific regions.

However, Serpstat’s capabilities extend beyond rank tracking. It offers the ability to crawl SERPs across various search engines, providing valuable insights such as opportunities for targeting featured snippets. Furthermore, Serpstat’s APIs facilitate integration with third-party tools, enhancing its adaptability and usefulness.

While the user interface may have room for improvement, Serpstat’s exceptional data offerings more than compensate for any navigational challenges. Plus, it’s an incredibly cost-effective solution. With plans starting at just $48 per month, users gain access to a substantial quota of 4000 daily searches, spanning all of Serpstat’s powerful features. This affordability makes Serpstat an attractive choice for businesses and SEO professionals alike.

7 – SEMRush: Unleash Your SEO Potential with Cutting-Edge Tools

SEMRush is the true jack of all trades in online marketing. From SEO to PPC and social media, SEMRush can do it all. To certain degrees of success.

As you might expect, that entails a steep learning curve. And it definitely means SEMRush is not for everyone. If you’re just starting your first affiliate site, you won’t need the advanced paid advertising support.

Even if you’re an experienced webmaster, with a few sites under your belt… you wouldn’t buy an SEMRush subscription if you’re not that active on Google Ads and you don’t need social media tracking.

But SEMRush is valuable for agencies or online entrepreneurs that have their eggs in all baskets.

So what about its SERP checker?

SEMRush has a decent keyword rank tracker. You can manually add keywords to the tool to see how you’re doing at a given time.

You can also set-up automated alerts about your performance, and your mentions. All in all, it’s a pretty good deal.

But it’s limited, even when compared to weaker SERP trackers like Ahrefs. So it doesn’t really justify the price tag, unless you’re in that very specific demographic that wants a little bit of everything.

Even then, you might get a better deal with multiple tools for your needs.

SEMRush’s cheapest plan is $119.95/month. And you only get 500 keywords for it.

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8 Mangools: SERPChecker and SERPWatcher

Mangools has by far the best SEO suite for beginners. We reviewed their KWFinder a while back, which didn’t disappoint.

But do the SERPChecker and SERPWatcher rise up to the same level?

We think they do.

The SERPChecker is a search engine page crawler that analyzes the SERPs of keywords you want to target. It’s especially good for local results. It’s not too complex, or customizable, so it makes for an amazing beginner tool.

The SERPWatcher is the Mangools rank tracker tool, and it does a pretty good job. It’s updated on a daily basis, which means you can stay in touch with your performance on the SERP at any time, and react to events accordingly.

Not to mention, their ranking reports are top-notch, with a lot of valuable metrics visualized very well.

How much will this cost you though?

Mangools basic (which features all the Mangools tools) is only $30/month. That’s a very small price to pay, but unfortunately you only get 100 SERP look-ups, and 200 keywords to track. For a comprehensive solution, you’ll need the Premium plan. It’s $40/month, but it gives you 500 lookups and 700 keywords. More than enough for a beginner.

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9 Sitechecker.pro

Sitechecker is a pretty good SEO tool. And it’s especially a good SERP checker.

Its features include:

• Site Audits – To gauge your website’s performance.
• Site Monitoring – To stay ahead of any technical SEO issues.
• Rank Tracker – To get notified of any relevant changes on the SERP.
• Backlink Tracker – Helps you keep track of the sites linking back to you.
• Chrome Extension – To do on-page checks really easily.

That’s a stacked toolset! Add keyword research to that, and Sitechecker could compete with things like Ahrefs or SEMRush.

But even as it stands, it’s a decent SERP checker. And an excellent rank tracker.

Some users complained about its onboarding. It seems hard to get started with. But most reviews are positive, so you should have no worries getting started with Sitechecker.

So what about its cost? Can you afford Sitechecker?

Sitechecker is more expensive than your average SERP checker. But with a minimum price point of $41/month, it’s still cheaper than most powerful SEO tools.

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10 ProRankTracker

If you want a straightforward rank tracker that gets the job done, you can’t go wrong with ProRankTracker. White label reporting, automated report scheduling, and good data all make this the best tool for agencies that want to track SERP positions for their customers.

ProRankTracker is not a comprehensive tool. It doesn’t have quirky SEO gadgets or a feature for every department.

But if you need to crawl and track search engine pages, get daily updates about keyword positions, and generate white label reports, this might be the best tool on the list for you.

Especially thanks to its pricing. ProRankTracker is very affordable.

If you only want to track 100 keywords, you get away with $13.5/month. Sure, if you need more terms, and more features like on-demand updates, you can end up paying a lot. But the flexible pricing scheme makes it one of the best SERP keyword tracker tools.

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Conclusion

It seems like every tool in the market has a position tracking feature now. And that’s a good thing.

But if you want an advanced rank tracker, you’ll need to consider it. We hope the nine options above helped you understand what each tool does right, and who they’re good for.

In our opinion, SE Ranking gets the job done the best. But even if Ahrefs gets infrequent updates, we’ll still show some love for our favorite SEO tool.

What’s the best SERP tracker for you?